What specific costs and expenses has Boulder Designs incurred in developing the National Headstone Program?

According to Boulder Designs' 2025 Franchise Disclosure Document, while it is acknowledged that Boulder Designs has incurred costs and expenses in developing the National Headstone Program, the FDD does not specify the exact dollar amounts or detailed breakdown of these costs. The document mentions the development of a national website and marketing services related to engraved rocks and custom boulders for cemetery headstones as part of this program.

However, the FDD does outline how franchisees are involved in the National Headstone Program. Franchisees may be offered projects within their territory but are obligated to service the customer under the same terms and pricing negotiated for the National Headstone Program, without additional compensation. The franchisee is responsible for delivering, installing, and repairing/replacing products according to Boulder Designs' standards, bearing the costs of materials, overhead, and labor.

Boulder Designs retains a Project Deposit from each National Headstone Program project to cover the costs of obtaining the project, maintaining the website, marketing, and administrative expenses. The franchisee receives the remaining balance of the gross revenue after the Project Deposit is deducted. Prospective franchisees should inquire with Boulder Designs about the specific costs incurred in developing and maintaining the National Headstone Program to fully understand the franchisor's investment and how the National Headstone Accounts Fee is utilized.