What is the purpose of the advertising council that Boulder Designs may establish?

According to Boulder Designs' 2025 Franchise Disclosure Document, the advertising council that Boulder Designs may establish is intended to provide the franchisor with guidance or suggestions regarding advertising and marketing matters. This council is not mandatory, but rather a tool that Boulder Designs may choose to use.

For a prospective franchisee, this means that Boulder Designs may seek input from an advertising council on marketing strategies and advertising campaigns. However, the franchisee should note that the FDD does not specify the composition of the advertising council (e.g., whether it includes franchisees) or the extent of its influence on Boulder Designs' advertising decisions.

While the advertising council may provide suggestions, Boulder Designs retains control over advertising and marketing. Franchisees are still required to adhere to Boulder Designs' marketing guidelines and obtain approval for their own advertising efforts, especially online. Therefore, the franchisee should clarify with Boulder Designs the specific role and responsibilities of the advertising council and how it may impact franchisees' marketing strategies.