What price point per pound is recommended for a Boulder Designs boulder?
Boulder_Designs Franchise · 2025 FDDAnswer from 2025 FDD Document
the Territory unless prior written approval has been provided by Franchisor. Franchisee may only sell items at such trade shows that Franchisor specifies and approves.
Franchisee may accept orders outside of the Territory with certain restrictions. If such product request is received from outside of the Territory, such order retails less than $2,000, and that Territory is not owned/operated by another franchisee, you may retain all gross revenue associated with the sale and production. If the product retails over $2,000 and that Territory is owned/operated by another franchisee, then Franchisee shall pay 100% of the retail price to the Franchisor. The calculation for the boulder weight is as follows: Average Length X Average Height X Average Thickness X
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Boulder Designs' 2025 Franchise Disclosure Document, the suggested retail price for their boulders is calculated based on weight, with a recommended price point of $1.80 per pound. The document outlines the formula for determining the weight of a boulder: Average Length x Average Height x Average Thickness x 0.0723 = Weight. This calculated weight is then multiplied by the price per pound to arrive at the Manufacturer's Suggested Retail Price (MSRP). While Boulder Designs suggests $1.80 per pound, franchisees should note that this is only a recommendation.
This pricing guideline is important for prospective Boulder Designs franchisees as it provides a starting point for determining the retail price of their products. However, franchisees have the flexibility to adjust pricing based on local market conditions, competition, and other factors. It is crucial for franchisees to understand the cost of materials, production, and transportation to ensure profitability while remaining competitive in their territory.
It's also important to note that the FDD specifies how revenue is handled for orders originating outside of a franchisee's territory, which can impact pricing strategies. For orders retailing less than $2,000 in an unowned/operated territory, the franchisee retains all gross revenue. However, for orders exceeding $2,000 in a territory owned by another franchisee, 100% of the retail price must be paid to the franchisor. This policy encourages franchisees to focus on their designated territory while also providing a mechanism for handling larger, out-of-territory orders.