Who owns the domain names, such as www.boulderdesigns.net, that the Boulder Designs franchisor designates in the manual?
Boulder_Designs Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall not advertise on the Internet using, or establish, create or operate an Internet site or website using a domain name or uniform resource locator containing, the Mark or the words "Boulder Designs" or any variation thereof without Franchisor's prior written approval. An Affiliate, Mogavero Investments, LLC, is the sole owner of all right, title and interest in and to such domain names as Franchisor shall designate in the Manual including, but not limited to, www.boulderdesigns.net, which Mogavero Investments, LLC, has licensed to Franchisor the right to utilize the foregoing domain name(s).
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Boulder Designs's 2025 Franchise Disclosure Document, the domain names that the franchisor designates in the manual, including www.boulderdesigns.net, are owned by Mogavero Investments, LLC, an affiliate of Boulder Designs. Mogavero Investments, LLC, has licensed the right to use these domain names to Boulder Designs.
This means that as a franchisee, you will not own the primary domain names associated with the Boulder Designs brand. Instead, the franchisor's affiliate maintains ownership and control. This is a common practice in franchising, as it allows the franchisor to maintain brand consistency and control over the online presence of the franchise system.
As a franchisee, you must obtain written approval from Boulder Designs before advertising on the internet using domain names or URLs containing the Boulder Designs mark or variations of it. This ensures that all online marketing efforts align with the franchisor's brand standards and strategy. Franchisees should be aware of these restrictions and adhere to the franchisor's guidelines for internet advertising to avoid any potential conflicts or breaches of the franchise agreement.