What is Boulder Designs' obligation regarding the maintenance of its website, www.boulderdesigns.net?
Boulder_Designs Franchise · 2025 FDDAnswer from 2025 FDD Document
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- maintain our websites located at www.boulderdesigns.net and continue to promote Boulder Designs Businesses through the Internet. We will prepare and maintain an interior page to our site promoting or giving information about your Franchised Business, whose leads will be directed solely to you; (Franchise Agreement, Section 11.3 and 11.4);
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- maintain our Social Media sites and applications such as: Twitter, Facebook, LinkedIn and other sites and applications that we may establish. We do allow you to utilize Social Media sites or applications for business purposes with the caveat that all content must be approved by us prior to use those created by us for your use. Further, any representations from you, or your employees regarding your profits or earnings made on any Social Media site or application, even if made from a personal Social Media account, is deemed a breach of Confidential
Information under the Franchise Agreement, and you will be responsible for all costs including legal costs for any required fines or legal actions as a result of your postings; (Franchise Agreement, Section 11.3 and 11.4);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 24–32)
What This Means (2025 FDD)
According to Boulder Designs' 2025 Franchise Disclosure Document, Boulder Designs is obligated to maintain its website located at www.boulderdesigns.net and continue to promote Boulder Designs Businesses through the Internet. As part of this obligation, Boulder Designs will prepare and maintain an interior page on its website to promote or give information about a franchisee's specific Boulder Designs Business, and leads generated from that page will be directed solely to that franchisee.
In addition to the main website, Boulder Designs also maintains social media sites and applications such as Twitter, Facebook, and LinkedIn. While franchisees are allowed to use social media for business purposes, all content must be approved by Boulder Designs prior to use, especially those created for the franchisee's use. Franchisees are responsible for all costs, including legal costs, for any required fines or legal actions resulting from their postings if they breach confidentiality, especially regarding representations about profits or earnings.
Boulder Designs also has the right to use marketing fee monies to develop, update, and host their website, intranet, or extranet system. This indicates that the website is considered an important part of the overall marketing and operational strategy of the Boulder Designs franchise system. Currently, the monthly marketing fee is $0, but Boulder Designs has the right to increase it up to $200 per month with 30 days' prior notice. Once imposed, the marketing fee cap will increase each calendar year by an amount not to exceed 10% of the prior year's cap.