How is the geographic area of a Boulder Designs territory typically defined?
Boulder_Designs Franchise · 2025 FDDAnswer from 2025 FDD Document
You will not receive an exclusive territory. You may face competition from other franchisees, from businesses that we own, or from other channels of distribution or competitive brands that we control. You will operate the Franchised Business from an approved location within a defined geographic area (the "Territory"), which will have a minimum population of 225,000. The geographic area is typically defined by county. You may relocate the physical location of business to another location within the Territory with our prior written consent.
We currently offer two types of territories: a "Separate Territory" or a "Shared Territory." If you acquire franchise rights for a Separate Territory, then so long as you are in compliance with your obligations under the Franchise Agreement, we will not grant anyone but you the right to operate a Boulder Designs Business within your territory, subject to our reserved rights below. If you acquire franchise rights for a Shared Territory, then we may grant two or more franchisees the right to operate Boulder Designs Businesses within a larger Territory, such as a metroplex or designated marketing area. Boulder Designs reserves the right to reduce Shared Territory rights proportional to the population of the larger Territory.
Source: Item 12 — TERRITORY (FDD pages 32–34)
What This Means (2025 FDD)
According to Boulder Designs's 2025 Franchise Disclosure Document, a franchisee will operate their franchised business within a defined geographic area, referred to as the "Territory." This territory must have a minimum population of 225,000. Typically, the geographic area is defined by county. The franchisee may relocate the physical location of their business to another location within the Territory, but this requires prior written consent from Boulder Designs.
Boulder Designs offers two types of territories: Separate and Shared. If a franchisee acquires rights to a Separate Territory, Boulder Designs will not grant anyone else the right to operate a Boulder Designs business within that territory, provided the franchisee is compliant with their obligations under the Franchise Agreement. However, if a franchisee acquires rights to a Shared Territory, Boulder Designs may grant multiple franchisees the right to operate Boulder Designs businesses within a larger territory, such as a metroplex or designated marketing area. Boulder Designs reserves the right to reduce Shared Territory rights proportional to the population of the larger Territory.
It's important to note that even with a defined territory, Boulder Designs and its affiliates retain the right to operate similar or competing businesses under a different trademark within the franchisee's territory. They also have the right to distribute products and services identified by the Boulder Designs trademark through alternative channels, including online sales. Franchisees are restricted from soliciting or advertising outside of their territory without prior written consent from Boulder Designs. These factors could impact a franchisee's potential customer base and revenue.