Where in the Boulder Designs franchise agreement is 'best efforts' defined?

According to Boulder Designs' 2025 Franchise Disclosure Document, the definition of 'best efforts' is found in Section 2.6 of the franchise agreement. The franchisee is obligated to use their best efforts to promote and increase sales and recognition of services offered through the franchised business. This obligation extends to the franchisee's independent contractors, employees, internal managers, officers, agents, and representatives, who must also use their best efforts to enhance and improve the Boulder Designs system and sales of all services and products.

Failure to meet this 'best efforts' standard can lead to significant consequences for a Boulder Designs franchisee. The franchisor has the discretion to issue a Notice of Termination, giving the franchisee 60 days to correct the issue. Alternatively, the franchisee may lose territorial exclusivity, which could severely impact their business operations and potential revenue.

This clause highlights the importance Boulder Designs places on active promotion and dedication to the brand. Prospective franchisees should carefully review Section 2.6 of the franchise agreement to fully understand what constitutes 'best efforts' in the context of their specific franchise agreement. Understanding this definition is crucial to avoid potential disputes or penalties related to performance expectations.