How are 'Customers' defined in the context of a Boulder Designs franchise?
Boulder_Designs Franchise · 2025 FDDAnswer from 2025 FDD Document
Covered Person shall mean an individual who falls within the identified categories where on the Effective Date or later during the Term;
- "Customer(s)" means any person or entity that purchases or receives good or services from Franchisee, as applicable;
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
According to Boulder Designs' 2025 Franchise Disclosure Document, a 'Customer' is defined as any person or entity that purchases or receives goods or services from the franchisee. This definition is important as it sets the scope for who Boulder Designs franchisees will be serving.
Boulder Designs emphasizes the importance of customer service, requiring franchisees to maintain high standards of quality and service. Franchisees must provide prompt, courteous, and efficient service and resolve customer complaints quickly, giving customers the benefit of the doubt whenever possible. This focus on customer satisfaction is crucial for protecting the reputation and goodwill of the Boulder Designs brand.
Furthermore, Boulder Designs retains the right to intervene in customer disputes if they believe the franchisee has not adequately addressed the issue or if the intervention is necessary to protect the System's goodwill. In such cases, Boulder Designs can resolve the complaints and charge the franchisee for the associated costs, which the franchisee must pay immediately. Failure to adhere to these customer service standards can result in termination of the franchise agreement, highlighting the importance of prioritizing customer satisfaction within the Boulder Designs franchise system.