What are the consequences if a Boulder Designs franchisee or their employees make unapproved representations about profits or earnings on Social Media?
Boulder_Designs Franchise · 2025 FDDAnswer from 2025 FDD Document
-
- maintain our Social Media sites and applications such as: Twitter, Facebook, LinkedIn and other sites and applications that we may establish. We do allow you to utilize Social Media sites or applications for business purposes with the caveat that all content must be approved by us prior to use those created by us for your use. Further, any representations from you, or your employees regarding your profits or earnings made on any Social Media site or application, even if made from a personal Social Media account, is deemed a breach of Confidential
Information under the Franchise Agreement, and you will be responsible for all costs including legal costs for any required fines or legal actions as a result of your postings; (Franchise Agreement, Section 11.3 and 11.4);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 24–32)
What This Means (2025 FDD)
According to Boulder Designs' 2025 Franchise Disclosure Document, if a franchisee or their employees make unapproved representations regarding profits or earnings on any social media site or application, even from a personal account, it is considered a breach of Confidential Information under the Franchise Agreement.
The franchisee will be held responsible for all costs, including legal costs, associated with any required fines or legal actions resulting from these postings. This means that Boulder Designs can pursue legal action against the franchisee, and the franchisee will be liable for any fines or legal expenses incurred as a result of the unapproved social media activity.
This policy highlights the importance of franchisees adhering to approved advertising and communication guidelines. Franchisees should ensure that all social media content related to Boulder Designs is pre-approved by the franchisor to avoid potential legal and financial repercussions. This also underscores the need for franchisees to educate their employees about the company's social media policies and the potential consequences of non-compliance.