What advertising and promotional materials does Boulder Designs periodically provide?
Boulder_Designs Franchise · 2025 FDDAnswer from 2025 FDD Document
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- periodically, provide advertising and promotional materials including ad-slicks, brochures, fliers, and other materials for your use or purchase; (Franchise Agreement, Section 14.5);
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- maintain our websites located at www.boulderdesigns.net and continue to promote Boulder Designs Businesses through the Internet. We will prepare and maintain an interior page to our site promoting or giving information about your Franchised Business, whose leads will be directed solely to you; (Franchise Agreement, Section 11.3 and 11.4);
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- maintain our Social Media sites and applications such as: Twitter, Facebook, LinkedIn and other sites and applications that we may establish. We do allow you to utilize Social Media sites or applications for business purposes with the caveat that all content must be approved by us prior to use those created by us for your use. Further, any representations from you, or your employees regarding your profits or earnings made on any Social Media site or application, even if made from a personal Social Media account, is deemed a breach of Confidential
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 24–32)
What This Means (2025 FDD)
According to Boulder Designs' 2025 Franchise Disclosure Document, after a franchisee begins operating their business, Boulder Designs will periodically provide advertising and promotional materials. These materials include ad-slicks, brochures, fliers, and other materials for the franchisee's use or purchase.
In addition to providing these materials, Boulder Designs also maintains websites and social media sites to promote Boulder Designs businesses. Specifically, Boulder Designs maintains websites located at www.boulderdesigns.net and prepares and maintains an interior page to their site promoting or giving information about the franchisee's franchised business, whose leads will be directed solely to them. Boulder Designs also maintains Social Media sites and applications such as: Twitter, Facebook, LinkedIn and other sites and applications that they may establish.
It is important to note that all advertising and promotions created by the franchisee must be approved in writing by Boulder Designs in advance. Boulder Designs has 30 days to approve or deny the submission. The FDD also states that Boulder Designs highly recommends that franchisees spend at least 10% of Annual Gross Revenue on Local Advertising that conforms to their standards. Franchisees must furnish to Boulder Designs an accurate accounting of the expenditures on Local Advertising for the preceding calendar year regardless of how much was spend in the previous year.
Boulder Designs also has the right to operate a marketing program that they will administer, for the general benefit of the Boulder Designs System. Currently the monthly Marketing Fee is $0; however, when implemented, Boulder Designs has the right to increase the Marketing Fee up to $200 per month. Boulder Designs will provide 30 days' prior notice before imposing any increases to the Marketing Fee. In addition, once imposed, the Marketing Fee cap will increase each calendar year by an amount not to exceed 10% of the prior year's cap.