What is the definition of 'Client' in the context of a Bor Restoration franchise?

According to Bor Restoration's 2024 Franchise Disclosure Document, a 'Client' is defined as the commercial, governmental, and residential users to whom a franchisee sells and delivers services and products through their Bor Restoration business. This definition is important for franchisees as it clarifies who they are serving and targeting with their restoration services.

Understanding the scope of 'Client' is crucial for several reasons. First, it helps franchisees focus their marketing and sales efforts on the appropriate customer segments, whether they are businesses, government entities, or homeowners. Second, it sets the stage for understanding other related terms in the Franchise Agreement, such as 'Client Service Fee' and 'Client List,' which have specific implications for how franchisees interact with and manage their customer relationships.

For example, the FDD also defines 'Client Service Fee' as costs incurred if a client complains and Bor Restoration deems it necessary to provide services to that client. The 'Client List' refers to the names and contact information of all clients. These definitions, taken together, highlight the importance of client satisfaction and proper record-keeping for a Bor Restoration franchisee. Franchisees should ensure they understand their obligations and potential costs related to client service and support.