Who is the affiliate of Bor Restoration, and what is its purpose?

According to Bor Restoration's 2024 Franchise Disclosure Document, the affiliate of Bor Franchising, LLC is BOR IP, LLC, a Colorado limited liability company formed on September 19, 2021. Its address is the same as Bor Restoration's. BOR IP, LLC recently applied to the United States Patent and Trademark Office (USPTO) for the word mark "Best Option Restoration." Bor IP, LLC has agreed to license the trademark to Bor Franchising, LLC, so that Bor Franchising, LLC may sublicense it to franchisees. BOR IP, LLC has never offered franchises in this or any other line of business.

For a prospective franchisee, this means that BOR IP, LLC owns the "Best Option Restoration" trademark and licenses it to Bor Restoration, which in turn sublicenses it to the franchisee. This arrangement allows Bor Restoration to grant franchisees the right to use the brand name and associated logos in their business operations.

It is common in franchising for a separate entity to hold the intellectual property and license it to the franchising company. This structure can provide certain legal and financial benefits, such as protecting the brand and potentially optimizing tax strategies. Franchisees should be aware of this relationship and understand that their right to use the trademark is ultimately dependent on the agreement between Bor Restoration and BOR IP, LLC.