Within how many days after termination or nonrenewal of my Bonchon franchise must I cancel any assumed name registrations containing 'Bonchon'?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
| Decidal | Section in Franchise | 2 |
|---|---|---|
| Provision | Agreement* | Summary franchise agreement, area development agreement, lease or promissory note. (Subject to state law.) |
| i. Your obligations on | Article 18 |
|
| termination / | ||
| nonrenewal |
|
|
| j. |
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION THE FRANCHISE RELATIONSHIP (FDD pages 71–81)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, if your franchise is terminated or not renewed, you are obligated to cancel any assumed name or equivalent registration that includes "Bonchon" or any of their other proprietary marks or variants. This cancellation must occur within 15 days of the termination or nonrenewal.
This requirement ensures that you, as a former franchisee, no longer represent yourself as being affiliated with the Bonchon brand after the franchise agreement ends. This protects Bonchon's brand identity and prevents potential confusion among customers.
Failure to comply with this requirement could lead to legal action from Bonchon to enforce the terms of the franchise agreement and protect its trademarks. It is a standard practice in franchising to ensure a clean break and prevent any misuse of the brand's name and identity after a franchise relationship concludes.