Does Bonchon use a mapping system to draw the Protected Territory?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
Except in high-density population centers, your Protected Territory (which we will draw using our mapping system) will consist of the area inside a circle whose center lies at the Bonchon Restaurant Location and whose radius extends outward from the circle's center.
Source: Item 12 — TERRITORY (FDD pages 60–65)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, the franchisor utilizes a mapping system to define the Protected Territory for its franchisees. Except for restaurants located in high-density population centers, Bonchon determines the Protected Territory by drawing a circle around the Restaurant Location. The radius of this circle extends outward from the center, which is the Bonchon Restaurant Location.
The Protected Territory size depends on factors such as population density and drive times within the market area. While there is no set minimum or maximum size, Bonchon anticipates that the radius will generally be between 0.25 miles and 3 miles from the restaurant. However, for Remote Kitchen Restaurants, the Protected Territory will be smaller, with a radius of no more than one-tenth (0.1) of a mile. For restaurants in high-density population centers, the Protected Territory is determined on a case-by-case basis.
Prospective Bonchon franchisees should be aware that the specific Restaurant Location and Protected Territory will be detailed in Exhibit A of the Franchise Agreement. This means the franchisee's operational area is formally documented. Franchisees should carefully review this exhibit to understand the exact boundaries and potential limitations of their territory. This is a fairly standard practice in franchising, where clearly defined territories help manage competition between franchisees.