Under what name does Bonchon Franchise LLC conduct business?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
We are a New York limited liability company organized in June, 2011. We conduct business under the name "Bonchon". Our principal business address is 15660 North Dallas Parkway, Suite 1150, Dallas, TX 75248, and our telephone number is (469) 482-1400. We have not conducted business in this or any other line of business and we have been offering franchises since August 2011.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, Bonchon Franchise LLC conducts business under the name "Bonchon". Bonchon Franchise LLC is the franchisor and is identified as "we" or "us" in the document.
This means that all franchising activities and business operations are carried out using the Bonchon brand name. For a prospective franchisee, this indicates that the brand they will be operating under is well-established and recognized, which can be a significant advantage in attracting customers. The FDD specifies that franchisees will operate their businesses under the service mark and trade name "Bonchon", along with other trademarks and service marks designated by the franchisor.
It is important for potential franchisees to note that Bonchon International and Bonchon USA have licensed Bonchon Franchise LLC the rights to use the Bonchon System, trademarks, service marks, and other intellectual property. This licensing agreement allows Bonchon Franchise LLC to sublicense these rights to its franchisees. This structure ensures that franchisees are operating under a legally protected and well-defined brand identity.