Under what condition will a Bonchon franchisee acquire a limited, non-exclusive license to use Bonchon's proprietary marks?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
You acknowledge and agree that nothing contained in this Agreement will be deemed to constitute a license to you to use or display any of the Proprietary Marks in any manner. You will acquire a limited, non-exclusive license to use the Proprietary Marks only pursuant to, and to the extent that these rights are granted by, Franchise Agreements executed by you and us pursuant to this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, a franchisee will only acquire a limited, non-exclusive license to use Bonchon's proprietary marks if they execute a Franchise Agreement with Bonchon. This license is granted pursuant to the rights outlined in that Franchise Agreement.
Specifically, Bonchon grants the franchisee the right to use its Proprietary Marks and System to establish and operate a Bonchon Business and Restaurant from the Restaurant Location specified in the agreement. The franchisee must use the Proprietary Marks and Bonchon System as Bonchon may change or modify them and operate the Bonchon Business and its Restaurant according to the terms and conditions of the agreement, related agreements, the Manuals, and any Supplements to the Manuals.
The franchisee's right to operate a Bonchon Business and Restaurant is restricted to the location designated in Exhibit A of the Franchise Agreement. The Bonchon Business is prohibited from directly delivering products to customers and must use a third-party delivery service approved by Bonchon to fulfill online delivery orders. The franchisee may only establish one Bonchon Restaurant at the designated Restaurant Location and will be granted a protected territory around that location, as described in Exhibit A.