What was the total revenue from franchisee advertising fees for Bonchon in 2023?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Point in time: | |||
| Franchise fees and royalties | $9,250,473 | $9,190,258 | $8,490,100 |
| Franchisee advertising fees | 3,349,877 | 2,922,845 | 2,256,071 |
| Other income | 91,817 | 37,179 | 12,000 |
| Total | $12,692,167 | $12,150,282 | $10,758,171 |
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, the total revenue from franchisee advertising fees in 2023 was $2,922,845. This figure represents the aggregate amount that Bonchon franchisees contributed towards advertising initiatives during that year.
Franchise advertising fees are commonly used to fund marketing campaigns and promotional activities designed to enhance brand recognition and drive customer traffic to individual franchise locations. These fees are typically collected as a percentage of gross sales or as a fixed contribution, as detailed elsewhere in the FDD.
Prospective Bonchon franchisees should understand how these advertising fees are collected, managed, and utilized. Bonchon is required to provide an annual statement detailing the income and expenses of the Bonchon System Brand Fund, which is available to franchisees upon request. This transparency helps franchisees understand how their contributions are being used to support the overall Bonchon system.