What was the total amount of franchisee advertising fees that Bonchon collected in 2022?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Point in time: | |||
| Franchise fees and royalties | $9,250,473 | $9,190,258 | $8,490,100 |
| Franchisee advertising fees | 3,349,877 | 2,922,845 | 2,256,071 |
| Other income | 91,817 | 37,179 | 12,000 |
| Total | $12,692,167 | $12,150,282 | $10,758,171 |
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, the total amount of franchisee advertising fees collected in 2022 was $2,256,071. This figure represents the aggregate contributions from Bonchon franchisees towards advertising and promotional activities for the brand.
These advertising fees are typically used to fund marketing campaigns, develop advertising materials, and promote the Bonchon brand on a regional or national level. The funds may be allocated to various advertising channels, including print, broadcast, internet, and social media, as deemed appropriate by Bonchon. Franchisees benefit from these collective advertising efforts, as they help to increase brand awareness and attract customers to their individual locations.
It's important for prospective franchisees to understand how these advertising fees are collected, managed, and spent. Bonchon is expected to provide an annual statement detailing the income and expenses of the Bonchon System Brand Fund, offering transparency into how the advertising contributions are utilized. Franchisees may also have the opportunity to participate in regional advertising cooperatives, allowing for more localized control over advertising efforts within their specific geographic area. Understanding these aspects of the advertising program is crucial for making an informed investment decision.