What is Bonchon's right regarding establishing, maintaining, modifying, or discontinuing internet activities pertaining to the Bonchon System?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not maintain a World Wide Web site or social media page; otherwise maintain a presence or advertise on the Internet, through social media or in any other mode of electronic commerce in connection with the franchised Business; establish a link to any website we establish at or from any other website or page; or, at any time establish any other website, social media or electronic commerce presence which in whole or in part incorporates the "Bonchon" name, any Bonchon logo, or any name or logo confusingly similar thereto. We alone have the right, but not the obligation, to establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce activities pertaining to the System.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 45–60)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, Bonchon retains exclusive control over all internet and electronic commerce activities related to the Bonchon System. This means Bonchon has the sole right to establish, maintain, modify, or discontinue any websites, online platforms, or electronic commerce initiatives associated with the brand.
For a prospective franchisee, this signifies that you cannot independently create or manage a website, social media page, or any other online presence that uses Bonchon's trademarks or is related to your Bonchon franchise. Bonchon may, however, provide a "click through" subpage on their corporate website to promote your specific franchise location. If Bonchon offers this subpage, you are obligated to provide them with updated content, photos, and news about your restaurant for them to post.
This policy ensures brand consistency and centralized control over Bonchon's online image and marketing efforts. While franchisees are restricted from independent online activities, Bonchon's control allows them to manage the brand's online presence and electronic commerce strategy, which may include offering franchises for sale and other activities. Franchisees must rely on Bonchon's established online platforms and marketing strategies, and adhere to their guidelines for any approved local advertising efforts.