Who is responsible for covering the costs, including shipping and insurance, for Bonchon merchandising materials?

According to Bonchon's 2025 Franchise Disclosure Document, franchisees are responsible for covering the costs associated with merchandising materials, including shipping and insurance. Bonchon may provide or have a designated third-party vendor provide merchandising materials that identify the Bonchon system and support national promotions. These materials can include menu panels, point-of-purchase advertising, system memorabilia, and other brand-relevant merchandise.

This means that if a Bonchon franchisee wants to utilize these merchandising materials, they will need to budget for not only the cost of the materials themselves but also the expenses related to shipping and insuring them. This is a standard practice in franchising, where franchisees often bear the costs of marketing and promotional materials to maintain brand consistency and support national campaigns.

Prospective franchisees should consider these costs when evaluating the overall investment required to open and operate a Bonchon franchise. It's important to factor in these ongoing expenses to accurately project profitability and manage cash flow. Franchisees should also inquire about the frequency and types of merchandising materials offered to better estimate these costs.