Is Bonchon required to establish or maintain any websites related to the Bonchon System?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
Web Sites
We alone may establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce activities pertaining to the Bonchon System. We may establish one or more websites accessible through one or more uniform resource locators ("URL's") and, if we do, we will design and provide for the benefit of your franchised Bonchon Business a "click through" subpage at each of these websites for the promotion of your Business. If we establish one or more websites or other modes of electronic commerce and if we provide a "click through" subpage at each of these websites for the promotion of your Business, you must routinely provide us with updated copy, photographs and news stories about your franchised Bonchon Business suitable for posting on your Business' "click through" subpage, We will specify the content, frequency and procedure of these in our Manuals. Any websites or other modes of electric commerce that we establish or maintain may – in addition to advertising and promoting the products, programs or services available at Bonchon Businesses – also be devoted in part to offering Bonchon Business franchises for sale and be utilized by us to exploit the electronic commerce rights which we reserve (see Item 12). In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee email, Bonchon System discussion forums and systemwide communications (among other activities) can be effected. You may not establish or maintain your own website, mobile application, email distribution list or other internet-based presence which use or display our Proprietary Marks; otherwise maintain a presence or advertise on the internet or any
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 45–60)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, Bonchon is not obligated to establish or maintain any internet, worldwide web, or electronic commerce activities related to the Bonchon System. However, Bonchon retains the exclusive right to do so. If Bonchon does establish websites, they may provide a "click through" subpage for the benefit of the franchisee's business.
If Bonchon establishes a website with a subpage for the franchisee's business, the franchisee must routinely provide updated content, photographs, and news stories suitable for posting on their subpage. Bonchon will specify the content, frequency, and procedure for these updates in their manuals. The websites may be used for advertising, promoting products, offering Bonchon franchises for sale, and for Bonchon to exploit electronic commerce rights.
Bonchon may also establish an intranet for franchisees to download operations and marketing materials, exchange emails, participate in discussion forums, and receive system-wide communications. Franchisees are explicitly prohibited from establishing or maintaining their own websites, mobile applications, email distribution lists, or any other internet-based presence that uses Bonchon's proprietary marks. They also cannot advertise on the internet or through electronic commerce in connection with their Bonchon business without Bonchon's consent.