Does Bonchon require franchisees to purchase merchandising materials identifying the Bonchon System and supporting national promotions?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
We may, from time to time provide to you (or have our designated 3rd-party vendor provide to you) certain merchandising materials identifying the System and to support national promotions, such as menu panels, point of purchase advertising materials, System memorabilia and other brand-relevant merchandise. You will be required to pay the cost for these materials, including shipping and insurance.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 45–60)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, Bonchon may provide franchisees with merchandising materials that identify the Bonchon System and support national promotions. These materials may include menu panels, point-of-purchase advertising, System memorabilia, and other brand-relevant merchandise.
Franchisees are required to pay the costs for these merchandising materials, including shipping and insurance. This means that while Bonchon may offer these materials, franchisees are responsible for covering all associated expenses to obtain them.
This requirement ensures brand consistency across all Bonchon locations and supports national marketing efforts. However, it also represents an additional cost for franchisees, who must factor in these expenses when budgeting for their business. Prospective franchisees should inquire about the typical cost and frequency of these merchandising materials to better understand the financial implications.