How quickly will Bonchon approve or disapprove advertising, direct mail, identification and promotional materials and programs proposed by the franchisee?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
ou) our proprietary products. See Item 6. (Franchise Agreement, Section 8.08)
- (8) Approve or disapprove any advertising, direct mail, identification and promotional materials and programs you propose within 10 business days of receipt. If we do not respond within 10 business days, the material is disapproved. (Franchise Agreement, Section 10.02)
- (9) If we determine to do so, exercise rights concerning franchisee pricing of products and services to the fullest extent permitted by then-applicable law. These rights may include, for example prescribing the maximum and/or minimum retail prices which you may charge customers; recommending the prices you charge customers; advertising specific retail prices for some or all products or services sold by your franchised Business, which prices you will be compelled to observe;
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 45–60)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, Bonchon will either approve or disapprove advertising, direct mail, identification, and promotional materials and programs proposed by the franchisee within 10 business days of receipt. If Bonchon does not respond within that 10 business day period, the submitted material is considered disapproved.
This stipulation ensures that franchisees receive timely feedback on their advertising and promotional efforts. The 10-day window allows Bonchon to maintain brand consistency and quality control over marketing materials while also enabling franchisees to promptly implement their approved campaigns. The automatic disapproval after 10 business days encourages Bonchon to provide timely responses, but also places the onus on the franchisee to ensure their materials are submitted well in advance of any planned launch dates.
This requirement is fairly standard in the franchise industry, as franchisors typically want to maintain control over brand messaging and ensure that all advertising aligns with the overall brand strategy. Franchisees should factor this approval timeline into their marketing plans to avoid delays or the use of unapproved materials, which could result in penalties or brand inconsistencies.