After opening a Bonchon franchise, how long does Bonchon have to approve or disapprove advertising, direct mail, identification, and promotional materials and programs that I propose?

According to Bonchon's 2025 Franchise Disclosure Document, Bonchon has 10 business days to either approve or disapprove any advertising, direct mail, identification, and promotional materials and programs that a franchisee proposes. This applies after the Bonchon franchise has opened. If Bonchon does not respond within this 10 business day period, the submitted materials are considered disapproved.

This stipulation ensures that Bonchon maintains control over its brand image and marketing strategies, while also allowing franchisees to propose their own ideas. The 10-day window provides a reasonable timeframe for Bonchon to review materials without unduly delaying a franchisee's marketing efforts. Franchisees should factor this review period into their marketing timelines to avoid potential delays.

It is important for prospective Bonchon franchisees to understand this approval process and maintain open communication with Bonchon regarding advertising and promotional materials. This will help ensure compliance with Bonchon's standards and facilitate a smooth and efficient marketing process. Franchisees should also keep detailed records of all submitted materials and submission dates to track the approval process effectively.