What was the net change in the number of company-owned Bonchon outlets during 2023?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 111 | 117 | +6 |
| 2023 | 117 | 127 | +10 | |
| 2024 | 127 | 143 | +16 | |
| Company-Owned | 2022 | 4 | 5 | +1 |
| 2023 | 5 | 4 | -1 | |
| 2024 | 4 | 4 | 0 | |
| Total Outlets | 2022 | 115 | 122 | +7 |
| 2023 | 122 | 131 | +9 | |
| 2024 | 131 | 147 | +16 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 84–91)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2023 was -1. This indicates a decrease of one company-owned Bonchon location during that year. At the start of 2023, there were 5 company-owned outlets, which decreased to 4 by the end of the year.
For a prospective franchisee, this information provides insight into the operational strategy of Bonchon. A decrease in company-owned stores could suggest a greater emphasis on franchised locations or potential challenges in managing company-owned stores. It's important to note that while the number of company-owned stores decreased, the number of franchised locations increased by 10 during the same period.
This data point should prompt further inquiry into Bonchon's strategic decisions regarding company-owned versus franchised locations. Understanding the reasons behind the decrease in company-owned stores can help a potential franchisee assess the stability and direction of the franchise system. It is also worth noting that in 2024, the number of company-owned locations remained the same, with no net change.