What is the minimum total amount a Bonchon franchisee must spend to promote their restaurant during the New Restaurant Marketing Plan period?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
express understanding that we may be legally required to file same with various state regulatory
authorities, which filings you will be required to assent to in connection with entering into the Franchise Agreement.
10.03 New Restaurant Marketing Plan, Local Advertising and Promotion
We will provide you with a New Restaurant Marketing Plan, which will set forth your advertising and promotional obligations during the period beginning one month before the scheduled opening of the franchised Restaurant and continuing until four months following the commencement of operation of the franchised Business (including, without limitation, your obligation to spend a minimum total of $5,000 to promote your Restaurant over the course of the period beginning one month before the scheduled opening of your Restaurant and continuing to four months after your Restaurant's opening). You may request modifications to the New Restaurant Marketing Plan which we may approve or disapprove in our sole judgment. Once a final New Restaurant Marketing Plan has been finalized and approved, you agree to execute the New Restaurant Market
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, franchisees are required to implement a New Restaurant Marketing Plan. This plan outlines the advertising and promotional obligations for a period that starts one month before the restaurant's scheduled opening and continues for four months after operations begin.
As part of this plan, a Bonchon franchisee must spend a minimum total of $5,000 to promote their restaurant. This expenditure covers the period from one month before the restaurant's opening to four months after it opens. The New Restaurant Marketing Plan will detail these obligations.
Bonchon franchisees can request modifications to the New Restaurant Marketing Plan, but Bonchon has the sole discretion to approve or disapprove these changes. Once the plan is finalized and approved, the franchisee must execute it and fulfill all obligations. Bonchon may also require franchisees to provide proof of their expenditures under the New Restaurant Marketing Plan.