Is the 'BONCHON' mark under registration number 4110949 registered on the Principal or Supplemental Register?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Description Of Mark | Principal Or Supplemental Register | Registration Date |
|---|---|---|---|---|
| 4110949 | BONCHON (words | Principal | 03/13/12 | |
| only) |
Source: Item 13 — TRADEMARKS (FDD pages 65–68)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, the trademark 'BONCHON' under registration number 4110949 is registered on the Principal Register. This registration, specifically for the word 'BONCHON', was initially registered on March 13, 2012.
The Principal Register offers greater legal protection for trademarks compared to the Supplemental Register. Registration on the Principal Register signifies that Bonchon has exclusive rights to use the 'BONCHON' mark for its goods and services, and it can prevent others from using similar marks that could cause consumer confusion. This protection is crucial for maintaining brand identity and preventing trademark infringement.
In practical terms, this means that Bonchon franchisees benefit from a well-protected brand name. The franchisor's proactive approach to securing its trademarks on the Principal Register helps to ensure that franchisees can operate their businesses with a strong and legally defensible brand identity. This reduces the risk of legal challenges related to trademark infringement, providing a more stable and secure business environment for franchisees.