How many Bonchon franchises has Bonchon International granted in the Philippines as of December 31, 2024?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
Bonchon International enters into franchise and licensing arrangements for Bonchon Restaurants in foreign countries. As of December 31, 2024, it had granted 153 franchises in the Philippines, 122 franchises in Thailand, 11 franchises in Cambodia, 2 franchises in Singapore, 7 franchises in Myanmar, 24 franchises in Vietnam, 2 franchises in France, 3 franchises in Taiwan and 2 franchises in Laos. In addition to granting franchises in the foregoing countries. Bonchon International granted a master license in December 2023 for the development of 15 franchises in Taiwan and 20 franchises in Laos that are scheduled to be developed within the next five (5) years. Bonchon International has not offered franchises for any other type of business.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, Bonchon International had granted 153 franchises in the Philippines as of December 31, 2024. This indicates that the Philippines is a significant market for Bonchon, with a substantial number of franchised locations already established.
For a prospective franchisee, this high number of existing franchises in the Philippines could suggest a well-developed brand presence and potentially strong brand recognition in that market. However, it also implies a higher level of competition among Bonchon locations. A new franchisee would need to carefully consider the existing market saturation and identify opportunities to differentiate their restaurant.
It's also worth noting that Bonchon International grants franchises in several other countries, including Thailand, Cambodia, Singapore, and Vietnam. This suggests that Bonchon has experience in international franchising and may have established systems and support structures to assist franchisees in diverse markets. A prospective franchisee should inquire about the specific support and training provided for international locations, as well as any unique challenges or considerations for operating a Bonchon franchise in the Philippines.