How long does Bonchon have to approve or disapprove advertising, direct mail, identification and promotional materials submitted by a franchisee?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
- (8) Approve or disapprove any advertising, direct mail, identification and promotional materials and programs you propose within 10 business days of receipt. If we do not respond within 10 business days, the material is disapproved. (Franchise Agreement, Section 10.02)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 45–60)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, Bonchon has 10 business days to either approve or disapprove any advertising, direct mail, identification, and promotional materials that a franchisee proposes. If Bonchon fails to respond within this 10-business-day timeframe, the submitted material is considered disapproved.
This stipulation ensures that Bonchon franchisees adhere to brand standards while also providing a reasonable timeframe for approval. The automatic disapproval after 10 business days protects franchisees from indefinite delays, allowing them to proceed with their marketing efforts if no response is received.
It is important to note that franchisees are allowed to develop their own advertising materials, but these materials must be approved by Bonchon in advance. This requirement helps maintain brand consistency and ensures that all advertising aligns with Bonchon's overall marketing strategy. Franchisees should factor this approval process into their marketing timelines to avoid delays.