If Bonchon establishes websites for the Bonchon System, what are franchisees required to routinely provide for their 'click through' subpage?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
We alone may establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce activities pertaining to the Bonchon System. We may establish one or more websites accessible through one or more uniform resource locators ("URL's") and, if we do, we will design and provide for the benefit of your franchised Bonchon Business a "click through" subpage at each such website for the promotion of your Business. If we establish one or more websites or other modes of
electronic commerce and if we provide a "click through" subpage at each such website for the promotion of your Business, you agree to routinely provide us with updated copy, photographs and news stories about your franchised Bonchon Business suitable for posting on your Business's "click through" subpage, the content, frequency and procedure of which will be specified in our Manuals. Any websites or other modes of electric commerce that we establish or maintain may – in addition to advertising and promoting the products, programs or services available at Bonchon Businesses – also be devoted in part to offering Bonchon Business franchises for sale and be utilized by us to exploit the electronic commerce rights which we alone reserve (as provided in Section 3.04 above). In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee e-mail, Bonchon System discussion forums and systemwide communications (among other activities) can be effected. You may not maintain your own website or mobile application; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your franchised Bonchon Business; establish a link to any website we establish at or from any other website or page; or, at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the "Bonchon" name or any name confusingly similar thereto.
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, if Bonchon establishes websites for the Bonchon System and provides a "click through" subpage for each franchised business, franchisees must routinely provide updated copy, photographs, and news stories about their Bonchon Business. This content is intended for posting on the franchisee's "click through" subpage.
The specific content, frequency, and procedure for these updates will be detailed in Bonchon's Manuals. This means franchisees need to stay informed about the Manuals' requirements and be prepared to regularly create and submit content.
Bonchon retains control over all internet and electronic commerce activities related to the Bonchon System, including the right to establish, maintain, modify, or discontinue websites. Franchisees are prohibited from maintaining their own websites or advertising online in connection with their franchised Bonchon Business, ensuring a consistent brand presence managed by Bonchon. This also includes restrictions on using the Bonchon name or logo in any unauthorized online presence.