Is a Bonchon franchisee required to participate in special promotional programs developed by the franchisor or its affiliates?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
You must, at your expense, participate in, and comply with the requirements of any special promotional programs that we (or our affiliates) may develop and implement (including, without limitation, any limited time only proprietary sauce promotions). You must purchase and maintain an inventory of the promotional products (including, without limitation, any of our limited time only proprietary sauces) being offered during Bonchon's special promotional program for the duration of such program. Your inventory of such promotional products must be sufficient to meet customer demand. For any "limited time only" promotional sauce programs, you will be required to purchase a minimum of one (1) case of limited time only sauce (which we may auto-ship to you) to satisfy customer demand for the limited time product offering.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 37–42)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, franchisees are required to participate in special promotional programs. Specifically, Bonchon franchisees must participate in and comply with the requirements of any special promotional programs that Bonchon or its affiliates develop and implement. This includes limited-time proprietary sauce promotions.
As part of this requirement, franchisees must purchase and maintain an inventory of the promotional products being offered during the special promotional program, ensuring they have enough stock to meet customer demand. For limited-time sauce promotions, franchisees are required to purchase a minimum of one case of the sauce, which Bonchon may automatically ship to them.
This requirement ensures brand consistency and participation across all Bonchon locations, allowing Bonchon to effectively market and promote new products or limited-time offers. While participation is mandatory, it also presents an opportunity for franchisees to increase sales and attract new customers through these promotions. Franchisees should factor in the costs associated with purchasing and maintaining promotional inventory when assessing the financial implications of the franchise.