Can a Bonchon franchisee conduct any business at their Bonchon Restaurant other than the franchised Bonchon business?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
Your franchised Business and the Bonchon Restaurant it operates must comply at all times with every provision of this Agreement, the Bonchon System, the Manuals and any Supplements to the Manuals. You may not use the Bonchon System or the Proprietary Marks for the benefit of any business other than the franchised Business. You may not conduct (or permit anyone else to conduct) any business at your Bonchon Restaurant other than the franchised Business embraced by this Agreement without first obtaining our written consent, which we may withhold for any reason or no reason. You acknowledge, understand and agree that your strict compliance with the System, this Agreement and the Manuals are of the essence to this Agreement and are critically important to you, us and all other franchisees, since your failure to adhere to the System, this Agreement, the Manuals and any Supplements to the Manuals may damage the reputation and goodwill enjoyed by
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, franchisees are generally restricted from conducting any business at their Bonchon Restaurant other than the franchised Bonchon business. Specifically, a franchisee needs to obtain written consent from Bonchon to conduct any other business at the Bonchon Restaurant. Bonchon has the right to withhold this consent for any reason. This requirement ensures that the franchisee focuses solely on the Bonchon business and maintains the uniformity of the Bonchon system.
This restriction is in place to protect the Bonchon brand and maintain consistency across all franchise locations. Allowing franchisees to operate other businesses within the same location could dilute the brand identity and potentially compromise the quality of service and products offered. It also ensures that the franchisee's efforts are fully dedicated to the success of the Bonchon franchise.
It is important for prospective franchisees to understand that obtaining consent to operate any additional business at the Bonchon Restaurant is not guaranteed. Bonchon has broad discretion in granting or denying such requests. Therefore, franchisees should plan to operate solely the Bonchon franchised business unless they receive explicit written approval to do otherwise.