As a Bonchon franchisee, am I allowed to include the word "Bonchon" in the name of my business entity?

According to Bonchon's 2025 Franchise Disclosure Document, if you operate your Bonchon franchise as a business entity, you are prohibited from using Bonchon's proprietary marks, or any confusingly similar words or symbols, in your entity name. Specifically, you cannot use "Bonchon," "Bonchon Franchise LLC," or any variation of these names as part of your business entity's name. This restriction ensures that the Bonchon brand remains distinct and avoids any potential confusion regarding the ownership and operation of the franchise.

This requirement is typical in franchising, as franchisors like Bonchon need to protect their trademarks and brand identity. By preventing franchisees from incorporating the brand name into their business entity's name, Bonchon maintains control over its brand and avoids potential legal issues related to trademark infringement or misrepresentation. This policy helps to ensure consistency and clarity in the marketplace, which benefits both Bonchon and its franchisees by preserving the brand's reputation.

As a prospective Bonchon franchisee, it's crucial to understand this restriction when establishing your business. You will need to choose a business entity name that is entirely distinct from the Bonchon brand. This means that when you register your company and conduct business, you must use a name that does not include "Bonchon" or any similar variations. This requirement is clearly outlined in the franchise agreement to avoid any ambiguity and to protect Bonchon's brand identity.