Is a Bonchon franchisee allowed to distribute Bonchon products?

According to Bonchon's 2025 Franchise Disclosure Document, franchisees are restricted in how they can sell Bonchon products. Specifically, a franchisee may only sell Bonchon System products and services at retail from their Bonchon Restaurant.

Bonchon franchisees are explicitly prohibited from engaging in the wholesale sale and/or distribution of any Bonchon product, service, equipment, or other component, or any related product or service. This restriction ensures that franchisees focus on direct retail sales to customers from their restaurant locations.

This policy is typical in franchise systems to maintain brand consistency and control over distribution channels. Bonchon and its affiliates retain the right to sell products and services through alternative methods of distribution, such as the internet, supermarkets, and other channels, without compensating the franchisee. This allows Bonchon to explore various revenue streams and market reach strategies independently of the franchisees' operations.