As a Bonchon franchisee, what actions are you prohibited from taking with Bonchon's confidential information during and after the franchise term?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree to use and permit the use of our Confidential Information (as defined below) solely in connection with the operation of your franchised Bonchon Business. You further agree that you will never – during the Initial Term or any Successor Term of this Agreement, or any time after this or any Successor Agreement expires or terminates, or your rights under this Agreement or any Successor Agreement are assigned or terminated – divulge or use any of our Confidential Information for the benefit of yourself, your owners (if you are a business entity) any third party (including any person, business entity or enterprise of any type or nature), nor will you directly or indirectly aid any such third party to imitate, duplicate or "reverse engineer" any of our Confidential Information.
"Confidential Information" includes (without limitation) all information, knowledge, trade secrets or know-how utilized or embraced by the Bonchon System or which otherwise concerns your or our systems of operation, programs, services, products, customers, practices, materials, books, records, manuals, computer files, databases or software. Confidential Information includes (without limitation): all elements of the Bonchon System and all products, services, equipment, technologies, recipes, food and beverage preparation techniques, policies, standards, requirements, criteria and procedures that now or in the future are a part of the Bonchon System; our Manuals (including Supplements to the Manuals); all specifications, sources of supply, all procedures, systems, techniques and activities employed by us or by you in the offer and sale of products and/or services at or from your franchised Bonchon Business; all pricing paradigms established by us or by you; all of our and/or your sources (or prospective sources) of supply and all information pertaining to same (including wholesale pricing structures, the contents of sourcing agreements and the identity of
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 68–69)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, as a franchisee, you are restricted from using Bonchon's confidential information for purposes outside of operating your franchised business. This restriction applies during the initial term, any successor term, and even after the franchise agreement expires or terminates.
Specifically, you cannot divulge or use Bonchon's confidential information for your own benefit, the benefit of your owners (if you are a business entity), or any third party. Additionally, you are prohibited from directly or indirectly assisting any third party in imitating, duplicating, or reverse engineering Bonchon's confidential information.
Bonchon defines "Confidential Information" broadly to include all information, knowledge, trade secrets, or know-how utilized by the Bonchon System. This includes, but is not limited to, systems of operation, programs, services, products, customer information, practices, materials, books, records, manuals, computer files, databases, and software. It also encompasses all elements of the Bonchon System, such as recipes, food and beverage preparation techniques, policies, standards, requirements, criteria, procedures, manuals, specifications, sources of supply, pricing paradigms, and information pertaining to suppliers.