Does the Bonchon franchise agreement require franchisees to cooperate with Bonchon in achieving the agreement's objectives?

According to Bonchon's 2025 Franchise Disclosure Document, franchisees are required to cooperate with Bonchon in achieving the objectives of the franchise agreement. Specifically, franchisees must act in good faith and use their best efforts to comply with their obligations under the agreement. This includes cooperating with Bonchon to accomplish the agreement's purposes.

This requirement means that franchisees are expected to actively work with Bonchon to ensure the success of the franchise. This cooperation can take many forms, such as following Bonchon's operational guidelines, participating in marketing initiatives, and providing feedback to Bonchon on ways to improve the system.

Failure to cooperate with Bonchon could be considered a breach of the franchise agreement, which could lead to penalties or even termination of the agreement. This clause reinforces the importance of a collaborative relationship between Bonchon and its franchisees, emphasizing that the success of each franchise unit contributes to the overall strength and reputation of the Bonchon brand.