Following termination or expiration of the Bonchon Franchise Agreement, what impression must the former franchisee avoid giving to the public?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
Discontinue the use of the Proprietary Marks, and not operate or do business under any name or in any manner which might tend to give the general public the impression that you are operating a Bonchon Business, a Bonchon Restaurant or any similar business.
You may not use, in any manner or for any purpose, directly or indirectly, any of our Confidential Information, trade secrets, procedures, forms, techniques, know-how or materials acquired by you by virtue of the relationship established by this Agreement.
You may never identify yourself to the public in any fashion whatsoever as a current or former Bonchon franchisee.
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, after the Franchise Agreement expires or terminates, a franchisee must not give the impression that they are still associated with Bonchon. Specifically, the franchisee must not operate under any name or in any manner that might lead the public to believe they are still running a Bonchon Business or Restaurant.
To ensure there is no confusion, the former franchisee is prohibited from using Bonchon's Proprietary Marks. They also cannot use any of Bonchon's confidential information, trade secrets, procedures, forms, techniques, know-how, or materials acquired during the franchise relationship.
Furthermore, the franchisee is barred from identifying themselves as a current or former Bonchon franchisee in any way. This is to protect Bonchon's brand and prevent any potential misrepresentation of the business after the franchise agreement has ended.