What factors does Bonchon consider when determining the Protected Territory for a Bonchon Business?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
The Protected Territory for your Bonchon Business depends on your market area, including population density, drive times, and similar factors. There is no set minimum or maximum Protected Territory. However, we do not anticipate (as a general rule) that the radius will ever be greater than 3 miles from the Bonchon Business or, less than 0.25 miles. If your Bonchon Business will be a Remote Kitchen Restaurant, your Protected Territory will be no greater than a one-tenth (0.1) mile radius from the Bonchon Business. Your Restaurant's specific Protected Territory will be somewhere in that range depending on your specific market and circumstances. For Restaurants located in high-density population centers, your Protected Territory will be determined on a case-by-case basis.
Source: Item 12 — TERRITORY (FDD pages 60–65)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, the Protected Territory for a Bonchon restaurant depends on several market-related factors. These include population density, drive times, and other similar considerations specific to the market area. Except in high-density population centers, the Protected Territory is typically defined as the area within a circle centered at the Bonchon Restaurant location, extending outward by a certain radius.
Bonchon does not specify a fixed minimum or maximum size for the Protected Territory. However, as a general guideline, Bonchon anticipates that the radius will not exceed 3 miles or be less than 0.25 miles from the Bonchon Business. For Remote Kitchen Restaurants, the Protected Territory is significantly smaller, with a radius of no more than one-tenth (0.1) of a mile. For restaurants in high-density population centers, the Protected Territory is determined on a case-by-case basis.
This means that the specific size and shape of a franchisee's Protected Territory can vary significantly depending on the location and type of Bonchon restaurant. Prospective franchisees should carefully evaluate the market conditions and discuss the specifics of the Protected Territory with Bonchon during the franchise application process. Understanding these factors is crucial for assessing the potential customer base and competition within the designated area.