What is the deadline for a Bonchon franchisee to cancel any assumed name registrations containing Bonchon's proprietary marks after termination or expiration of the Franchise Agreement?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
Take all necessary action to cancel any assumed name or equivalent registration which contains the Proprietary Mark "Bonchon", or any other Proprietary Mark of ours, or any variant, within fifteen days following termination or expiration of this Agreement.
If you fail or refuse to do so, we may, in your name, on your behalf and at your expense, execute all documents necessary to cause discontinuance of your use of the name "Bonchon", or any related name used under this Agreement.
You irrevocably appoint us as your attorney-in-fact to do so.
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, a franchisee must take action to cancel any assumed name or equivalent registration that contains Bonchon's proprietary marks, or any variant of them, within fifteen days following the termination or expiration of the Franchise Agreement. This includes names containing "Bonchon" or any other proprietary mark Bonchon uses.
This requirement ensures that upon the end of the franchise relationship, the franchisee does not continue to operate under a name that could confuse the public into thinking they are still part of the Bonchon franchise system. It protects Bonchon's brand identity and prevents unauthorized use of its trademarks.
If the franchisee fails to comply with this requirement, Bonchon has the right to act on behalf of the franchisee to discontinue the use of the name at the franchisee's expense. Bonchon is irrevocably appointed as the franchisee's attorney-in-fact to execute the necessary documents for this purpose. This provision underscores the importance Bonchon places on protecting its brand and trademarks, and ensures a swift and legally sound process for preventing misuse after a franchise agreement ends.