What is the cure period allowed for a Bonchon franchisee's breach of advertising standards before Bonchon can terminate the agreement?

According to Bonchon's 2025 Franchise Disclosure Document, a franchisee has three days to cure a breach of advertising standards after receiving written notice from Bonchon. If the franchisee fails to correct the breach within this three-day period, Bonchon has the right to terminate the franchise agreement immediately.

This means that Bonchon franchisees must adhere strictly to the advertising guidelines set forth by the company. These guidelines are designed to ensure that all advertising is dignified and avoids any negative impact on the brand. Franchisees should be proactive in ensuring their advertising materials comply with Bonchon's standards to avoid potential breaches and the risk of termination.

However, if the breach is, by its nature, incurable, Bonchon can terminate the agreement immediately. This highlights the importance of adhering to Bonchon's advertising standards and seeking approval for all advertising materials before use. Franchisees should maintain open communication with Bonchon regarding advertising to mitigate the risk of incurable breaches and potential termination.