When conducting my franchised Bonchon Business, under what assumed business name must I operate?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
You must conduct your franchised Bonchon Business under the assumed business name "Bonchon". You agree, at your expense, to perform all filings and procure all required or necessary government approvals or registrations required to do business under that assumed business name and to furnish to us copies of all such filings, approvals and registrations. You must never identify yourself as an agent of ours. You must conspicuously identify yourself, your franchised Business and your Bonchon Restaurant in all dealings with your customers, contractors, suppliers, public officials and members of the public, and in all advertising, promotion and marketing related to your Business, as our independently owned and operated franchisee. You agree to place this notice of independent ownership in your Restaurant and any other facilities of the franchised Business, printed materials, business cards, stationery, marketing and advertising materials, signs and other written or electronic modes that we may specify in such fashion and as we require from time to time, in our Manuals or otherwise and in such fashion as we require from time to time.
Source: Item 23 — RECEIPTS (FDD pages 92–536)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, you must operate your franchised Bonchon business under the assumed business name "Bonchon".
As a Bonchon franchisee, you are responsible for all filings and government approvals or registrations required to do business under that assumed name. You must also provide copies of these filings, approvals, and registrations to Bonchon. This ensures that the business operates legally and transparently under the Bonchon brand.
It is important to note that you must identify yourself as an independently owned and operated franchisee of Bonchon in all dealings with customers, contractors, suppliers, public officials, and in all advertising and marketing materials. This distinction clarifies that you are not an agent of Bonchon itself. This notice of independent ownership must be placed in your restaurant, printed materials, business cards, stationery, marketing materials, and signs as specified by Bonchon in their manuals or other instructions.