Besides Bonchon's affiliates, does the Bonchon Franchise Agreement intend to provide benefits to any third parties?

According to Bonchon's 2025 Franchise Disclosure Document, the Franchise Agreement is intended to benefit only the franchisee. Specifically, the agreement states that Bonchon's obligations are solely to the franchisee, and no other party can rely on, enforce, or seek relief for any breach of these obligations. This includes seeking relief directly or through subrogation.

This clause clarifies that the franchise agreement is a contract strictly between Bonchon and the franchisee. It prevents third parties from claiming they are beneficiaries of the agreement and attempting to sue Bonchon for any perceived failures or breaches. This is a common provision in franchise agreements, designed to limit the franchisor's liability and avoid potential legal complications from outside parties.

As a prospective franchisee, it is important to understand that this clause also means you cannot transfer or assign your rights under the Franchise Agreement to a third party without Bonchon's consent. While this may seem restrictive, it protects the integrity of the Bonchon brand and ensures that only qualified and approved individuals operate Bonchon franchises. This clause reinforces that the agreement is personal to you and your business, based on Bonchon's trust in your skills and qualifications.