What are the advertising and promotional obligations for a new Bonchon restaurant during the period beginning one month before opening and continuing until four months after opening?
Bonchon Franchise · 2025 FDDAnswer from 2025 FDD Document
- [15] We will provide you with a New Restaurant Marketing Plan, which will contain your advertising and promotional obligations during the period beginning one month before the scheduled opening of the franchised Restaurant and continuing until four months following the commencement of operation of the franchised Business. In addition, you will be required to purchase pre-opening marketing materials known as the NRO Kit. This is the range of expenditures to satisfy the New Restaurant Marketing Plan and the purchase of the NRO Kit. You must submit any requested changes to the New Restaurant Marketing Plan to us for approval before the implementation of the program. Actual costs may vary based on the time of year that you open, the media costs in your market area, and the pace with which you are able to increase your sales. You must seek and obtain our written approval for any categories or materials you wish to use in advertising before you use them. You must also comply with our procedure for annual audit of local advertising expenditure.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT YOUR ESTIMATED INITIAL INVESTMENT\ (FDD pages 24–37)
What This Means (2025 FDD)
According to Bonchon's 2025 Franchise Disclosure Document, as a new franchisee, you will be provided with a New Restaurant Marketing Plan that outlines your advertising and promotional obligations. This plan covers the period starting one month before your restaurant's scheduled opening and continues for four months after you begin operations. In addition to this plan, you are required to purchase pre-opening marketing materials known as the NRO Kit.
The costs associated with fulfilling the New Restaurant Marketing Plan and purchasing the NRO Kit are not specified in this document. These costs can vary depending on the time of year you open your Bonchon restaurant, the cost of media in your specific market area, and how quickly you can increase sales.
Before implementing any changes to the New Restaurant Marketing Plan, you must submit them to Bonchon for approval. Furthermore, you need to obtain written approval from Bonchon for any advertising categories or materials you intend to use. You are also required to comply with Bonchon's procedure for an annual audit of your local advertising expenditure, ensuring adherence to their marketing standards and guidelines.