According to Bonchon's 2025 Franchise Disclosure Document, "AAA Rules" refers to the American Arbitration Association's Commercial Arbitration Rules. This definition is relevant because Section 13.2(b) of the General Terms within the Bonchon agreement utilizes these rules.

For a prospective franchisee, this means that any disputes that proceed to arbitration will be governed by the established procedures and guidelines of the American Arbitration Association's Commercial Arbitration Rules. These rules cover aspects such as the selection of arbitrators, the conduct of hearings, and the rendering of awards. Understanding these rules is crucial if a franchisee anticipates the possibility of resolving conflicts with Bonchon through arbitration.

It's important for franchisees to familiarize themselves with the AAA Rules to understand their rights and obligations during arbitration. Franchisees should consult with legal counsel to fully grasp the implications of agreeing to resolve disputes under these rules, as arbitration can significantly differ from traditional litigation in terms of process, cost, and potential outcomes.