Under what service marks and trade names does Bojangles Opco, LLC do business as Bojangles?

According to Bojangles' 2025 Franchise Disclosure Document, Bojangles Opco, LLC operates under the following service marks and trade names: "Bojangles®", "Bojangles'®", "Bojangles' Famous Chicken 'n Biscuits®", and "Bojangles Express®". These marks are used to identify the Bojangles system. The Bojangles System includes unique restaurant design, menu items, food preparation techniques, customer service standards, and operational controls. These elements collectively define the brand and its offerings.

These proprietary marks are essential for franchisees as they represent the established brand identity and goodwill that Bojangles has cultivated over time. Franchisees are granted the right to use these marks as part of their franchise agreement, which allows them to benefit from the existing brand recognition. Bojangles also designates specific trade dress, including color schemes, patterns, and interior design, that contribute to the overall brand identity and customer experience.

It is important for prospective franchisees to understand the specific requirements and guidelines for using these marks and trade dress to ensure consistency across all Bojangles locations. Adhering to these standards helps maintain the brand's integrity and customer expectations. Franchisees should also be aware of any updates or changes to the designated marks and trade dress, as Bojangles continues to develop and improve the Bojangles System.