Under what conditions is a Bojangles franchisee required to participate in multi-channel marketing platforms approved by the franchisor?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
materials, telephone book advertising, stationery, or restaurant indoor or outdoor site location signs.
- B. Recognizing the value of cooperative national and regional advertising and marketing, and the importance of standardizing such programs to further enhance the national goodwill and public image of the Bojangles System, Franchisor reserves the right and may in its sole discretion require Franchisee to participate along with other franchisees in regional cooperative advertising organizations or programs, established from time to time currently or in the future by Franchisor or by other franchisees for the purpose of advertising and promoting the Bojangles System. In the event of the formation of such cooperative advertising groups, and Franchisee's participation therein, Franchisor shall permit Franchisee to credit a portion of the amount required to be expended for local and regional advertising in Paragraph XI.A. above to any regional program established by any such cooperative arrangement.
- C. If Franchisee has failed to make or report the expenditure of the three percent (3%) of Gross Sales as required in Paragraph XI.A. above in any quarter or if Franchisee shall fail to participate in a cooperative advertising program after request by Franchisor as required in Paragraph XI.B.
Source: Item 22 — CONTRACTS (FDD page 82)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, a franchisee may be required to participate in regional cooperative advertising organizations or programs. Bojangles reserves the right to mandate this participation, at their sole discretion, along with other franchisees. These cooperative advertising groups or programs can be established either by Bojangles itself or by other franchisees, with the aim of advertising and promoting the Bojangles system.
If a franchisee participates in these cooperative advertising programs, Bojangles will allow them to credit a portion of their mandatory local and regional advertising expenditure towards the regional program. Franchisees are generally required to spend at least three percent of their restaurant's gross sales on local and regional media advertising.
However, if a Bojangles franchisee fails to either make the required expenditure of three percent of gross sales on local and regional advertising or fails to participate in a cooperative advertising program after being requested by Bojangles, the franchisee will be required to pay three percent of the restaurant's gross sales to Bojangles. This condition underscores the importance Bojangles places on standardized advertising and marketing efforts to enhance the brand's goodwill and public image.