After termination or expiration of the Bojangles Franchise Agreement, what must a franchisee do regarding assumed names or equivalent registrations containing any Bojangles Proprietary Mark?

According to Bojangles's 2025 Franchise Disclosure Document, a franchisee must take necessary actions to cancel any assumed name or equivalent registration that includes any Bojangles Proprietary Mark or any other service mark or trademark of Bojangles. The franchisee is required to provide Bojangles with evidence of compliance within thirty (30) days after the termination or expiration of the Franchise Agreement. This ensures that the franchisee no longer uses the Bojangles brand or trademarks after the agreement ends.

This requirement is standard practice in franchising to protect the franchisor's brand and prevent confusion in the marketplace. After the agreement ends, the franchisee cannot operate any other business using reproductions or imitations of Bojangles's Proprietary Marks. This includes trade dress, designations of origin, or descriptions that falsely suggest an association with Bojangles, as this would constitute unfair competition.

This obligation is designed to protect Bojangles's brand identity and prevent former franchisees from leveraging the brand's reputation for their own benefit after the franchise agreement concludes. Franchisees should be aware of this obligation and prepared to take the necessary steps to comply with it promptly upon termination or expiration of their franchise agreement.