What specific trade names, service marks, and trademarks does Bojangles identify as Proprietary Marks?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
advertising and promotional programs; all of which may be changed, improved, and further developed by Franchisor from time to time;
WHEREAS, Franchisor identifies the Bojangles System by means of certain trade names, service marks, trademarks, logos, emblems, and indicia of origin, including but not limited to the marks "BOJANGLES®", "BOJANGLES'®" and "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®", and such other trade names, service marks, and trademarks as are now designated (and may hereafter be designated by Franchisor in writing) for use in connection with the Bojangles System (hereinafter referred to as "Proprietary Marks") and certain unique trade dress, including but not limited to specific color schemes, patterns, designs, decor, furnishings and layout, now or hereafter used by Franchisor in connection with the Bojan
Source: Item 23 — RECEIPTS (FDD pages 82–573)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, the Proprietary Marks associated with the Bojangles System include specific trade names, service marks, trademarks, logos, emblems, and indicia of origin. The explicitly named marks are "BOJANGLES®", "BOJANGLES'®" and "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®". The definition of Proprietary Marks also extends to other trade names, service marks, and trademarks that Bojangles may designate in writing for use within the Bojangles System.
This means that as a franchisee, you are granted the right to use these Proprietary Marks, but only those specifically designated by Bojangles. The agreement emphasizes that franchisees must adhere to the standards and specifications set by Bojangles when using these marks. This ensures consistency and protects the goodwill associated with the brand. Bojangles retains the right to change or substitute different Proprietary Marks in the future.
The franchise agreement specifies that franchisees can only operate and advertise their franchised business under the names "BOJANGLES® Restaurant," "BOJANGLES'® Restaurant," or "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS® Restaurant," as directed by Bojangles, without any additional prefixes or suffixes unless explicitly authorized. Franchisees must also identify themselves as the owner of the franchised business in conjunction with any use of the Proprietary Marks on items such as invoices, order forms, receipts, and contracts, with a notice displayed in a conspicuous location as designated by Bojangles.
Bojangles also maintains control over the use of its Trade Dress, which includes elements such as color schemes, patterns, designs, decor, furnishings, and layout. Franchisees are required to use only the Trade Dress designated by Bojangles and in the manner authorized. The right to use both the Proprietary Marks and Trade Dress is limited to the term of the franchise agreement and ceases upon its expiration or termination.