Does Bojangles have the right to review and approve or disapprove all advertising and promotional materials which the franchisee proposes to use?

According to Bojangles's 2025 Franchise Disclosure Document, Bojangles retains the right to review and approve or disapprove all advertising and promotional materials that a franchisee proposes to use. This ensures that all advertising aligns with the brand's standards and image.

This provision means that as a Bojangles franchisee, you cannot independently create and deploy advertising campaigns without prior approval from the franchisor. This oversight helps maintain consistency in branding and messaging across all franchise locations. Franchisees need to submit their proposed advertising materials to Bojangles for review, and Bojangles has the authority to reject materials that do not meet their standards.

Bojangles may also offer franchisees approved local advertising and promotional plans and materials at the franchisee's expense. This can be a helpful resource for franchisees who prefer to use pre-approved marketing content, ensuring compliance with brand standards while saving time and effort in creating their own materials.

This requirement is fairly standard in franchising, as franchisors typically want to maintain tight control over their brand's image and messaging. While it may limit a franchisee's creative freedom, it also provides a level of support and guidance in marketing efforts, ensuring that all advertising is effective and consistent with the overall brand strategy.