Does Bojangles have the right to review and approve or disapprove all advertising and promotional materials which the franchisee proposes to use in connection with its operation of the Restaurant?

According to Bojangles's 2025 Franchise Disclosure Document, Bojangles has the right to review and approve or disapprove all advertising and promotional materials that a franchisee proposes to use for their restaurant. This ensures that all advertising aligns with the brand's standards and image.

This provision allows Bojangles to maintain consistency in its marketing efforts across all franchise locations. By controlling the advertising and promotional materials, Bojangles can ensure that its brand message remains uniform and effective. This is a common practice in franchising, as it helps to protect the brand's reputation and avoid any misleading or inappropriate advertising.

For a prospective franchisee, this means that any local advertising or promotional campaigns they wish to undertake must first be submitted to Bojangles for approval. While this may limit the franchisee's creative freedom to some extent, it also provides them with the benefit of Bojangles's expertise in marketing and branding. Franchisees can leverage Bojangles's knowledge to create effective campaigns that resonate with the target audience while staying true to the brand's identity.